What is Marketing Attribution At its core, marketing attribution is the process of assigning value or “credit” to each touchpoint of a customer’s journey. It helps marketers gain a better understanding of which tactics are driving sales, leads, and other important business outcomes. By analysing the performance of each touchpoint in the buyer’s journey, marketers […]

Spooky season is right around the corner and our Digital PR team have just landed a frightening amount of placements with a campaign all about pumpkins. At the time of writing, this campaign has landed a massive number of links including features on MSN.com, Express.co.uk and Readers Digest.   We worked with our clients Atkins […]