6 E-commerce SEO Mistakes to Avoid in 2023 Search engine optimisation is a key aspect of e-commerce marketing strategy. It is necessary to raise brand awareness and bring a relevant audience to the e-commerce website. About 44% of online shopping journeys begin with web searches.  However, SEO is a complex subject. While you are making […]

What is Marketing Attribution At its core, marketing attribution is the process of assigning value or “credit” to each touchpoint of a customer’s journey. It helps marketers gain a better understanding of which tactics are driving sales, leads, and other important business outcomes. By analysing the performance of each touchpoint in the buyer’s journey, marketers […]